We at the fair traveller think that it’s only a matter of time before fair travelling becomes more than a choice…until it becomes normal.
Ok it’s not only about sitting there and waiting. We also need to do an effort. Actually we need to communicate !
NIT market analyses show that “One of the main success factors of sustainable development of the tourism sector is the consumer.
Most sustainable objectives would be reached easier if tourists shared the basic ideas of sustainability.”
Well then let’s go !
Apparently already 32 % of the germans declare that their holidays “should be as far as possible ecological, careful with resources and environmental friendly.“ If the rest of europe is only half as engaged, there is some potential here.
On the other side – it’s about time we think about the way we travel !
Nearly 1 billion people now travel every single year. And mainly into different cultures : 97% of the travelling germans travel to the mediterranean at least once a year.
Now … we found a survey showing that the main criteria that would leverage sustainable travel bookings are:
1. Not to have to make any sacrifices in standard and prices
2. Information about what is sustainability and criteria
3. A large choice
We would be interested in having your opinion on this. Do you think of other criteria ? Would you put them in the same order ?