Is there any future for fair travelling ?

By 3. June 2015community

We at the fair traveller think that it’s only a matter of time before fair travelling becomes more than a choice…until it becomes normal.

Ok it’s not only about sitting there and waiting. We also need to do an effort. Actually we need to communicate !

NIT market analyses show that “One of the main success factors of sustainable development of the tourism sector is the consumer.
Most sustainable objectives would be reached easier if tourists shared the basic ideas of sustainability.”

Well then let’s go !

Apparently already 32 % of the germans declare that their holidays “should be as far as possible ecological, careful with resources and environmental friendly.“ If the rest of europe is only half as engaged, there is some potential here.


On the other side – it’s about time we think about the way we travel !

Nearly 1 billion people now travel every single year. And mainly into different cultures : 97% of the travelling germans travel to the mediterranean at least once a year.

Now … we found a survey showing that the main criteria that would leverage sustainable travel bookings are:

1. Not to have to make any sacrifices in standard and prices

2. Information about what is sustainability and criteria

3. A large choice


We would be interested in having your opinion on this. Do you think of other criteria ? Would you put them in the same order ?


Sources: UNWTO slidesRA study

Julia Beyer

Author Julia Beyer

Completely crazy about travelling, I'm into couchsurfing and every initiative that promotes exchange between us humains, beyond our differences :) I graduated in environmental Sciences, helped some companies improve their impact on this world, and now I'm all stoked to change the face of tourism.

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Join the discussion One Comment

  • Alexandre Koo says:

    Another criteria which I’d consider pivotal is a change in the perception of sustainable travel. There has to be a realisation that sustainable doesn’t neccessary imply limited comfort and amenities. Some might argue that luxury is in itself non-sustainable, however if we take a less absolute approach, staying in a luxurious setting which does enforce sustainable practices is much better than not caring at all. Sustainable travel is not limited to bunk beds in a run down wooden cabin but can actually be a very refined experience.

    Here is an article covering this trend of “high-end” eco hotels:

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